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#EstrellaPublishing is currently producing 60,000 premier and preferred hyper-local community magazines monthly, reaching more than 150,000+ residents in 9-affluent communities throughout Arizona's West Valley. 

From Your Neighbors, For Your Neighbors. 

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Up The Hill magazine (Estrella & CantaMia, Goodyear AZ)Viva magazine (PebbleCreek, Goodyear AZ)The Hamlet magazine (Palm Valley, Goodyear AZ)The Park magazine (Litchfield Park AZ)Main Street magazine (Verrado & Victory, Buckeye AZ)Mountain View magazine (Vistancia, Trilogy & Blackstone, Peoria AZ)The Front Porch magazine (Marley Park, Surprise AZ)The Grove magazine (Sterling Grove, Surprise AZ),

and CB Living magazine (Corte Bella, Sun City West AZ).

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From Me To You . . .  August 2026

There is a strange amnesia that comes with rapid change, and most of us never notice it happening.
Something once impossible arrives, stuns us for a season, then folds into the background of ordinary life.


We stop looking up. I include myself, since my capacity for wonder has the shelf life of a rotisserie chicken.
Consider what it must have felt like in 1938 when Orson Welles aired his radio adaptation of War of the Worlds. People genuinely believed Martians had landed in New Jersey. Cars clogged the roads as families fled imaginary invaders. It sounds comical now, and I like to think I would have been smarter than that, though I am relatively sure I would have been the first to peel out of my driveway. The fear then was real because an alien arrival still lived entirely in fiction, so when it seemed to happen, panic filled the space where understanding should have been.


Compare that to watching a SpaceX rocket climb into the sky, something that would have seemed like pure
fantasy a couple decades ago. I remember standing in California watching one go up, feeling genuine amazement and a strange secondhand pride, as if I had personally contributed more than mild applause. Now those launches happen so often I barely glance up, which says less about SpaceX and more about my attention span, currently rivaling a golden retriever near a tennis court.


This isn’t a failure of imagination. It is simply how attention works. We are built to notice change, not sustain wonder at a fixed state, however extraordinary. The first time is astonishing. The hundredth time is Tuesday, and most of us can barely stay awake through Tuesdays as it is. What’s worth paying attention to is not that awe fades, because it always will, but what we do once astonishment wears off. Do we shrug and scroll on, or think about what we’ve built and where it’s taking us.
 

The real question is whether any of us look up long enough to ask what we want the next headline to be, before it becomes another shrug and a glance back at our phones. Because at the rate we’re going, the aliens could actually land, and most of us would just check if there’s an app for that.

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Catherine Uretsky

Editor in Chief, Estrella Publishing

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