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#EstrellaPublishing is currently producing 60,000 premier and preferred hyper-local community magazines monthly, reaching more than 150,000+ residents in 9-affluent communities throughout Arizona's West Valley.  From Your Neighbors, For Your Neighbors. 

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Up The Hill magazine (Estrella & CantaMia, Goodyear AZ), Viva magazine (PebbleCreek, Goodyear AZ), The Hamlet magazine (Palm Valley, Goodyear AZ), The Park magazine (Litchfield Park AZ), Main Street magazine (Verrado & Victory, Buckeye AZ), Mountain View magazine (Vistancia, Trilogy & Blackstone, Peoria AZ), The Front Porch magazine (Marley Park, Surprise AZ), The Grove magazine (Sterling Grove, Surprise AZ), and CB Living magazine (Corte Bella, Sun City West AZ),

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From Me To You . . .  June 2025

I heard a story once of three older women who had been friends for many years, and as a result often repeated stories that the others had heard before. In order to save embarrassment, and probably a lot of time, they came up with a system. If someone started to tell a story that had already been told the listener would hold up one finger. If she had heard it twice before she held up two fingers, and so on. I thought this was a efficient and kind way to handle the situation.

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As we age we will all start to forget things. I have begun to watch my dad carefully to make sure his occasional forgetfulness is not something more serious, but the fact is, I am noticing that I forget or mix things up on a regular basis too.

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I often think of things to write when I am driving, or in the shower — you know those times when your mind sometimes wanders. By the time I get to a computer or paper and pen to write down my inspiration, I generally forget to do so and I am left with that niggling feeling of having forgotten what was of course going to be an amazing piece of writing. The forgetting occurs on a regular basis when I go into a different room, intent on getting something, but once I am there I have no earthly idea what I came in for. Sound familiar?

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My greatest fear is that I will end up repeating part (or heaven forbid all) of a previous editorial. I could do as my husband suggested and go into my computer and organise them all. The horror! That is 15 years of writing. After a quick tap on my calculator app, that comes to 180 articles to find, sort, read, title and store in a file that I will remember to use going forwards. That feels insurmountable to me right now. I suppose I will have to attack it at some point, I will just have to think of the quote, “How do you eat an elephant? One bite at a time!” That should make it more manageable. 

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In the meantime I am sure you will tell me if I am repeating myself. Perhaps you could be kind and just hold up one finger.

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Catherine Uretsky

Editor in Chief, Estrella Publishing

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